Huddled Group Plc provides virtual reality headsets under the Vodiac brand name in the United Kingdom. The company engages in the direct-to-consumer e-commerce business, which focuses on the sale of dry groceries and beverages, surplus, short-dated, end of line, and mispackaged items under the Discount Dragon name. It offers in home virtual reality (VR) equipment and experiences; protein bars under the Nutricircle brand; and VR headsets and movies under the Let's Explore band name. The company was formerly known as Let's Explore Group PLC and changed its name to Huddled Group Plc in October 2023. Huddled Group Plc was founded in 1996 and is based in Nottingham, the United Kingdom.